In addition to becoming part owner of a retail business recently, I also opened a general practice law firm. I know, right? So in doing all of the tons of set up stuff I got a business credit card for the purchasing of the office supplies and whatnot.
My second purchase: a printer. Seriously.
It gets better though. When I got to the counter to pay for my red Swingline stapler (and yes, it’s full size despite looking oddly small in this picture) the clerk informed me that I got this little guy for free!
When I got it home and started to open the packaging, I discovered this subtle marketing gem.
Well played, Swingline. Well played.